Green Eye Digital Web design

Web design ...

Web design is about much more than creating a design that is fresh and visually appealing.
A web site must be intuitive and easy to use for first-time and repeat visitors to become successful as a sales and marketing tool.

Web design is usually the first stage of a project. At this point, the project is not a web site at all, but layers of pixels within a graphics package. The first goal to achieve at this stage is to create a design with visual appeal. A recent study by Carleton University in Ottawa revealed that it takes as little as 50 milliseconds for a browser to decide whether they like a site. So if your site doesn't look good, the chances are it is not reaching its sales potential. For most web designers, once they have produced an appealing design their job is done. At Green Eye, once we have created a design our job is only half done. A web site that is truly successful needs to meet all the following:

• Clearly shows what your company has to offer
• If the company offers a large number of products/services the most important should be prominently displayed
• The site's navigation(s) need to be intuitive (you'd be surprised at some of the navigations we've seen)
• Points of contact need to be clearly visible
• Points of sales need to be simplistic and intuitive
• Site should not be cluttered with useless or marginal information
• Text should be inviting to read

It might sound simple, but how many sites do you see that encompass the above aspects while looking good at the some time? However, we do understand that not all web sites need to meet some/all of these aspects - some sites need to be more art than sales.

Many sites suffer from lack of design variation, a lack of imagination and/or development ability. For this reason, we feel it is important to design individual sub-pages for some of our projects. These can help your site from getting stale and we make sure they are not too different from one another, so as not to confuse potential customers

Web Development...

Web development is a term used to describe a wide range of services. Developers at Green Eye Digital are able to create everything from advanced web applications to eCommerce solutions to simple HTML & CSS web sites.

For this section we have tried to keep technical jargon to a minimum, but as an overview of a technical service it needs to have a little. If you don't understand a few points or would like to know more about this service contact us.

Web development is broken down into two areas: front-end development and back-end development. Front-end developers are a mix of a designer and a back-end developer. They are responsible for turning designs into a web site, user interface and JavaScript widgets. Back-end developers generally have no artistic ability and have not seen the light of day since they first turned on a computer. They spend their spare time watching Star Trek and coding Nintendo DS emulators. Back-end developers are responsible for programming into existence all the functions of your web site that it's users will experience but never see - XML parsers, elaborate product databases, eCommerce integrations etc.

SEO...

Search engine optimisation is a method of improving the search result rankings of your website. It is an ever changing process plagued by rouge traders guaranteeing number one listings for a price. Noone can guarentee this so...
At Green Eye Digital, we help you to maintain a website that appeals to users and search engines like Google without resorting to doubious techniquesand high costs that can eventually result in your site being black listed on Google.

Pretty much every web development company out there offers search engine optimisation (SEO). But how many of them could get you to page one of Google for anything more competitive than 'organic plums farm in Chipping Sodbury'. The answer is not many. At Green Eye, we have consistently gained page one rankings for competitive search terms.

If an 'SEO consultant' is telling you search engine optimisation is all about META tags, you should quickly put your money away and run for the nearest exit. There was a time when you could stuff META tags full of spam and hey presto you were on page one. Thankfully those days are long gone. Search engines are constantly evolving with the aim of providing higher quality and more relevant search results.

Our SEO service is broken down in to two areas:

• On-site search engine optimisation - this involves making sure your site is easy for search engines to index and each pages tells the search engines what it is about
• Off-site search engine optimisation - this involves getting your site known on the internet, so search engines have a reason to think your site is worthy of being on page one

Call or contact us for more details.